Existential Crisis As Hollywood Rethinks What Makes a Hit – The Hollywood Reporter
The global film industry has seen a significant shift in audience preferences since the pandemic, with a 20% drop in moviegoers and unexpected box office hits. Original films like “Barbie” and “Oppenheimer”, collectively termed as ‘Barbenheimer’, grossed billions globally, with the former becoming the first female-led, live-action movie to top yearly global and domestic box office charts. Superhero movies, which previously guaranteed high returns, have seen disappointing results, suggesting audience fatigue towards the genre. Simultaneously, unexpected hits like “Sound of Freedom” and Taylor Swift’s concert picture, “The Eras Tour”, have seen significant box office success. Analysts suggest that the industry must innovate to cater to shifting consumer interests influenced by the advent of streaming platforms.
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