Check Out Ferrari’s Secret Stash Of XX Track-Only Supercars
Ferrari’s XX program, which debuted in 2005, is set to release its first road-legal version, the SF90 XX. Using the XX program as a platform for innovation and discovery, Ferrari has utilized it to understand its customers and develop future flagship supercars. However, with less than 50 of each car typically made, the new SF90 XX marks a departure as Ferrari plans to build 1,398 of them, causing concern over the dilution of the exclusive XX program. Additionally, SF90 XX owners will not be eligible to participate in future XX events. Critics speculate that this shift may indicate a less successful sale of the SF90 and may upset owners of the “genuine XX.”
Keywords: Ferrari, XX program, road-legal version, SF90 XX, supercars, innovation, customer understanding, exclusivity, future events, genuine XX, sales.
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