Female Entrepreneur Brings Low-Dose THC Cannabis Gummies to Market
- Jenna Goldring, cofounder of The High Confectionary, has identified a gap in the cannabis and hemp market and is making low-dose THC gummies to meet the need for controlled THC intake. She faces challenges including obtaining funding, largely from male investors, dealing with a male-dominated culture, balancing business with family, and overcoming societal stigmas.
- The cannabis and hemp sector present unique challenges for female founders. Access to funding is often more difficult for companies with only female founders. Gender stereotyping is prevalent in the industry, as it has traditionally been male-dominated. The shifting regulatory landscape, particularly in the U.S., also poses hurdles, as does balancing family life and business responsibilities. Persistent stigmas and negative perceptions about involvement in the sector are additional obstacles faced by women.
- Despite these challenges, Goldring has managed to raise $1 million for her startup, which offers low-dose THC gummies that give consumers control over their dosage. She uses her own experience with cannabis to cater to consumers with lower tolerances, and uses vegan and organic ingredients, with each gummy containing just 1 mg of THC. She sells directly to consumers via her website, as well as through state-regulated dispensaries.
Jenna Goldring, The High Confectionary Co-Founder and Low-Dose THC Gummies
In the growing cannabis sector, female entrepreneurs like Jenna Goldring, co-founder of The High Confectionary, face substantial challenges. Despite making up 48% of consumers, only 8% of CEOs are women. Goldring saw a gap in the market for controlled THC dosage, and using her digital marketing background, now sells low-dose THC gummies directly and through state-regulated dispensaries.
Goldring overcame multiple obstacles common to women in the cannabis industry, including male-dominated funding, balancing family responsibilities, and societal stigmas. Despite the odds, she successfully raised $1 million to pioneer a unique product, showcasing the valuable perspectives women bring to this male-dominated sector.
Finding A White Space In The Cannabis and Hemp Market
The cannabis industry’s “grass ceiling” reflects the challenges women face in many fields. While only 8% of CEOs are women, studies show companies with women in leadership roles perform better financially and understand consumer decisions better.
Goldring, a veteran of tech startups, spotted a gap in the cannabis market while working as VP of media sales at Fyllo, an advertising company for highly regulated brands. Driven by personal experiences of using cannabis for improving sleep and reducing anxiety, she developed a product line catering to those with lower tolerances.
The High Confectionary’s gummies contain just 1mg of THC per piece, compared to the typical 5-10mg, allowing users to control their dosage. The vegan, organic gummies are flavored with real fruit and are free from harmful pesticides and artificial ingredients.
Overcoming Challenges In the Cannabis/Hemp Sector
Women founders face distinct challenges in the cannabis industry. These include access to funding, gender stereotyping, complex regulatory frameworks, balancing family and business, and overcoming stigma and perception.
The High Confectionary operates on both the cannabis and hemp sides of the industry, selling in state-regulated dispensaries and directly to consumers through its website, respectively. The products are almost identical, but different laws govern how the active ingredients are sourced.
Goldring, a new mother, shares her struggle to balance family responsibilities with business commitments. Additionally, she acknowledges the persisting stigma and misconceptions about the cannabis industry, especially surrounding women’s involvement. Her product aims to change these perceptions by allowing consumers to control their cannabis experience with microdosing.
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