Target Criticized for Mislabeling Black History Month Book
- The article discusses an incident where Target came under criticism for selling Black History Month material containing incorrect information about historic black Americans. The issue was highlighted by TikToker @Issatete in a video that showed a learning activity book named “Civil Rights” with wrong labels.
- The book, produced by children’s product retailer, Bendon, allegedly mismatched names of prominent Black figures to their photos. For instance, the picture of Carter G. Woodson was actually of Pan-Africanist civil rights activist W.E.B. Du Bois, and vice versa. Similarly, a picture labeled with Du Bois’ name was actually educator and author Booker T. Washington, and a snap labeled Booker was actually Woodson.
- @Issatete, who apparently teaches U.S. history, called on Target to immediately take action and remove the incorrect product from their inventory. Other users echoed this sentiment, questioning why no one had proofread the book. So far, the publisher has not responded to the viral post, and both Target and Bendon have not commented on the matter.
Incorrect Black History Month Material at Target Creates Controversy
Target is under scrutiny for selling Black History Month material with inaccurate information, specifically mislabelling historic Black Americans.
TikToker @Issatete highlighted this blunder in a now-viral video. She showcased a magnet-style learning book named “Civil Rights” sold at her local Target.
The children’s product retailer, Bendon, produces the said book. However, @Issatete is criticising Target for marketing these books, which she claims have photos of notable Black figures mismatched with incorrect names.
Being a U.S. history teacher, @Issatete pointed out several discrepancies. For instance, the photo of Carter G. Woodson in the book is actually of Pan-Africanist civil rights activist W.E.B. Du Bois. Furthermore, Du Bois’ photo is of educator and author Booker T. Washington, while Washington’s image is actually of Woodson.
@Issatete demands immediate action, insisting that mistakes happen, but it only takes one person to request corrections. She calls on Target to remove this book from their inventory.
Many users echoed @Issatete’s outrage in the comments, questioning why the material wasn’t proofread.
There’s been no response from the publisher to the viral post yet. Although some users claim the mislabellings were deliberate, an intentional error of this magnitude is hard to believe.
This incident comes at an unfortunate time – on the eve of Black History Month, casting a negative light on Target and Bendon.
Neither Target nor Bendon has responded to these allegations yet.
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