Rickey Thompson Discusses UMG’s Music Removal from TikTok
- TikTok has failed to reach a deal with Universal Music Group (UMG), leading to many popular songs being removed from the platform. Notable TikTok personality Rickey Thompson expresses disappointment at this development, stating it will severely impact the content created on the platform, which often involves users dancing to popular songs.
- The dispute stems from UMG’s demand for higher licensing fees for their music. TikTok has accused UMG of spreading a “false narrative” and claims to have satisfactory ‘artist-first’ agreements with all other labels and publishers.
- Rickey Thompson suggests that the dispute might not entirely ruin the app but will limit what videos users can create without music. He also mentions that this situation may allow emerging artists to gain more visibility on the platform, as they will face less competition from established superstars.
Major Hitmakers Disappearing from TikTok App
TikTok is experiencing a significant upheaval with many hit music creators disappearing from the platform due to a failed deal with Universal Music Group (UMG). Social media star Rickey Thompson has labelled this development as a game-changer, and a significant disappointment.
In a chat with Thompson, he expressed his concern about the impact on TikTok content, especially considering the platform’s reputation for turning everyday people into overnight sensations. Viral clips often feature users dancing to music from famous artists like Taylor Swift and Drake.
Thompson acknowledged the role TikTok plays in music discovery for many users, making the loss of this feature disappointing for fans and musicians. A potential advantage of this disruption might be that emerging artists will face less competition from established stars, though Thompson isn’t entirely convinced.
He optimistically suggests that the decision won’t completely destroy the app, but will limit the kind of videos people can create without using music. He encourages users to continue using the platform for their enjoyment.
The conflict arose after UMG decided to pull its artists’ music from the platform after a tense standoff. UMG claimed TikTok needed to pay more to license the music.
TikTok has countered these allegations, accusing UMG of propagating a “false narrative”. They maintain that they have ‘artist-first’ agreements with all other labels and publishers.
Despite the ongoing disagreement, Rickey Thompson remains unaffected as his primary aim is to make people laugh, without the need for music.
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